I would like to make an announcement.

On May 1^st, I upgraded my laptop to Windows 11.

My almost-four-year-old laptop had been running Windows 10 since I purchased it, and all of my friends and family know that I am resistant to change. For a couple of years, the laptop would occasionally present me with pop-ups that screamed that Windows 11 was available and that upgrading was easy.

“Oh, su-u-u-u-ure,” I thought.

My biggest fears about upgrading the operating system were that the computer would crash while I was trying to do it, that it would mess up all of my software and make me lose tons of valuable files, and that I would lose my Word macros. Even though I backed up my macros a while back, I absolutely did not want to have to reinstall them.

I wanted other people’s opinions, so I threw my question out to the discussion forum of one of my professional editor organizations. “Have you upgraded to Windows 11? What do you think of you? If you use macros, did you lose them?”

Of all the responses my post received (and there were quite a few), almost everybody’s experiences with Windows 11 were smooth and easy.

But one person had indeed lost their macros when they upgraded. One was enough for me to keep resisting the change.

I happen to have a close friend of more than thirty years who now works for Microsoft, and I finally addressed the elephant in the room and asked her if I should upgrade. She indicated that I definitely should. So, on May 1, 2024, I took the plunge. The software literally took hours to download, and this was far from encouraging. But then the installation happened quickly, and suddenly my beloved laptop was running Windows 11.

The big test was whether I still had my macros. I opened a Word document and tried some out. Lo and behold, they worked! I was overjoyed. The only thing that really bothered me was that the beautiful photo of my husband and me in Myrtle Beach that had been my wallpaper was gone, replaced by an ugly black background. After about ten days of this, I did some work with copying files and restored the photo to my wallpaper. (I won’t bore you with how I did this, but please fill out my contact form if you would like me to explain.)

Today, I am loving Windows 11. What has been your experience with it?

If you are a freelance editor, the best way to gain new clients is by word of mouth.

However, there are times when even word of mouth is not enough. During those times, an editor must go where their potential clients are and contact people who don’t know them from Adam. Back when this was done over the telephone, it was known as “cold calling.” Now that we live in the age of the internet, the contact is most often established via email and the process is called “cold emailing.”

Does cold emailing work? I have to say that it does not work often, but it sometimes does. I have gotten work from it. Therefore, I must recommend it, as difficult as it can be.

Cold emailing is difficult mainly for two reasons. First, an editor must find out exactly whom to contact and find that person’s email address. Second, an editor must craft an expertly written email which sells them and their services.

Let’s say I wish to edit research manuscripts and sell my scientific editing skills to a biochemistry department in a university. I either comb through the university’s website to find the department or Google “X University Department of Biochemistry” (the latter is much quicker and easier). Once I am on the departmental website, I look at the faculty page. This always tells me the name and email address of the department chair. I may have to look through a list to find who the chair is, but I can always find out.

Once I have the chair’s email address, I carefully write my letter of introduction. This letter emphasizes what I can do for the department’s researchers, my expertise, and an example of why I am good at what I do. Of course, I also include my email address as a point of contact and links to my website and professional profiles (such as LinkedIn). It is very careful to double check the spelling of the chair’s last name; some names which are of non-English origin can be tricky for those of us who are used to English.

One thing I never include in a cold email is my resume in an attachment. Many university servers will block emails that bear attachments or strip the attachments from the emails. To circumvent this issue, I always include the sentence, “My resume will be provided upon request.” Do you use cold emails to obtain new clients? What are your suggestions for them?

Before I started freelancing, I worked staff jobs. Each staff job required an interview, of course.

I have to admit that for each successful job interview I have had, I’ve had about five unsuccessful ones. Most of these were not my fault; another candidate was more skilled or had more experience. However, I have had a few disastrous interviews over the years which taught me valuable lessons. Let us review.

Never wear a Mickey Mouse watch to an interview (or one bearing the image of any cartoon character, for that matter). There was one incident in which my fancy, formal Swiss watch which I normally wear to interviews had a dead battery, and I absolutely had to know the time, so I donned the only other watch I owned—my Mickey Mouse watch, hoping that the interviewer would not notice. I hoped against hope. The interviewer said, “I find it interesting that someone would wear a Mickey Mouse watch to an interview.”

I replied, “My other watch has a dead battery, and I absolutely have to know what time it is. Punctuality is very important to me.” This was the truth, but he didn’t buy that.

Turn off the ringer on your cell phone. I failed to do this only once in my life and—you guessed it—my phone rang during the interview. At least I did not answer it.

Never second-guess the driving directions that you printed out (this applied in the days before GPS). I once had an interview in an unfamiliar area, and to be prepared, I mapped out and printed out driving directions from my home to the job location. For some reason, I second-guessed them—and got terribly lost. I had to call the location and tell them I could not make it because I could not find them.

Never try to squeeze your body into an interview suit that is some five years old (or older). This is self-explanatory.

What advice do you have for not being embarrassed at an interview?

I don’t often talk about my own successes, but I really should do so more often.

Last year, in November and December, I edited two catalogs for an outdoor furniture company for which a friend of mine does ecommerce. The catalogs were printed this past March and were a rousing success. I’ve been told that sales are doing very well this quarter.

I don’t want to be conceited, but I like to think I had a hand in it.

I used Adobe Acrobat to edit the catalogs and became more skilled in its use.

One of the catalogs I edited was the retail catalog. It is meant to market the furniture to individual consumers who live in homes. At 119 pages, it is full of beautiful photos of the furniture pieces. The photos are captioned with the names and prices of each piece, and the captioning was where I came in.

I was given a master Excel spreadsheet showing the price of each furniture piece; the spreadsheet was thousands of lines long. I looked up the price of each piece by searching for its name in the Search feature and made sure that the price on the spreadsheet was the same as the price given in the catalog. If they differed, I called it out by making a comment on the catalog page. The spreadsheet, like the customer, was always right.

I was also responsible for making sure there were no typos in the text boxes or the product names. Typos make things look very unprofessional.

The other catalog on which I worked was the trade catalog, and it is meant to market the furniture to institutions, such as colleges, hospitals, and restaurants. It features pieces like benches, café tables, and armchairs. Like the retail catalog, it is 119 pages long and filled with gorgeous photos. Unlike the retail catalog, it also contains diagrams for each furniture piece which show its dimensions in inches.

To edit the trade catalog, I used the company’s website. I made sure that the dimensions given in the catalog matched the dimensions on the website, and verified each SKU number (or item number). Again, I also edited the grammar, spelling, and punctuation in the text boxes and product names.

I wish I could display the catalogs on my blog and on LinkedIn.