If you are a freelance editor, or if you are a business owner of any kind, I am certain you have a profile on the social media platform known as LinkedIn. Even if you despise Facebook, X, or other social media sites, you know you need a LinkedIn profile because that is where potential clients will go to find out if you and your business are legitimate—and hopefully decide to work with you. Your profile needs to not only be there, but be impeccable.
In this post, I will discuss how to maintain your profile so that it will attract people and let them know that you really know your trade.
First, your picture should be up to date. It should look professional—no selfies from the night in Ocean City when you and your friends were drinking. A professional headshot is best, and many portrait studios will take one for a price. You do not want to leave the photo field on LinkedIn blank. Most people will dismiss a profile that has no picture.
Other items that should be regularly kept up to date are “About,” “Experience,” “Education,” and “Featured.” You should visit your LinkedIn profile about once a month and pay special attention to these sections. Update them as necessary. If you uploaded your resume in the “Featured” section, for example, and it is no longer up to date, then run, don’t walk, to Word, update your resume, and replace it.
A note about the “Experience” section: If you filled it in simply by posting your chronological resume, that will not impress anybody. For each role, it is best to write a short paragraph showing not only what you did, but what you accomplished by doing it. For example, in the entry for one of my volunteer positions at a church, I wrote, “My main role here was that of editing various works which the church produces, such as Bible study booklets, weekly programs, and informational materials. Thanks to my work, the church’s documents were crisp and professional in appearance.”
Don’t forget to collect as many recommendations as possible and list any honor societies you were in and any awards you have.
I wish you the best in your client- and work-seeking endeavors.