If you are a freelance editor (or freelancer of any kind), chances are you have a website for your business. If you don’t have one, you really should—at least in my opinion. But this week’s blog post is not about why you should have a website. It’s about the essential things to have on it.

There is always, of course, the Home page. This needs to pique the interest of potential clients. There should be visual elements, such as pictures, to break up the paragraphs. (Having a photo of yourself is optional.) Just make sure you have permission to use the pictures! The Home page should also explain why your services are necessary to the client. For example: “Why should you have your writing copyedited?”

The Services page is also one of the most important. It explains exactly what you do. Be specific here; do you copyedit, line edit, or do developmental editing or ghostwriting? Some freelancers list their fees on the service page, while others choose not to.

The About page is where you list your credentials and show the client why you are good at what you do. You can also slip in a sentence about, for example, your hobbies (“When not reading or writing, I enjoy traveling.”) This paints you more as human rather than an editing machine.

The Testimonials page shows all the praise clients have given you. My advice is to ask for a short testimonial from every client who is happy with the work you have done for them. Do this right after the job is done, so that the client remembers you and your work clearly.

A blog is optional for a website, but having one and updating it regularly shows that you are diligent. You must be disciplined about blogging and do it once a week (or however often you have decided) and not just whenever you feel like it.

If you are a freelancer, what have you found is essential to put on your website?